The global frozen vegetables market, valued at US$ 35.94 billion in 2024, is becoming one of the strongest pillars of the convenience food revolution. According to Renub Research, the industry is projected to grow at a CAGR of 5.04% from 2025 to 2033, eventually reaching US$ 55.94 billion by 2033. This growth is being driven by shifting lifestyles, urbanization, busier households, and an increasing preference for foods that save time without compromising nutrition.
As consumers around the world prioritize healthier and more convenient diets, frozen vegetables have carved out a crucial role. Their long shelf life, nutrient retention, and versatility in everyday cooking have made them indispensable—especially in markets where access to fresh produce is inconsistent or seasonal.
The Frozen Vegetables Market & Forecast 2025–2033 covers product categories such as corn, asparagus, spinach, peas, broccoli, mushrooms, and green beans, along with market segmentation by end-users (food service and retail), distribution channels (discounters, supermarkets/hypermarkets, and others), and regional performance across 25 countries.
What Makes Frozen Vegetables So Popular?
Frozen vegetables are simply fresh vegetables that are rapidly frozen after harvest, locking in vitamins, minerals, and natural flavors. Because freezing reduces spoilage and maintains texture, these products often rival or even surpass fresh vegetables in nutritional value—especially when the latter travel long distances or sit on shelves for days.
Consumers rely on frozen vegetables for:
Convenience: They require minimal preparation, washing, or chopping.
Health: Freezing preserves essential nutrients.
Affordability: Reduced waste and long shelf life make them cost-efficient.
Versatility: Frozen vegetables can be used in stir-fries, soups, curries, baked dishes, and ready-to-eat meals.
Their utility extends across households, restaurants, food manufacturing, and institutional kitchens, making them a cornerstone of global food supply chains.
Key Trends Shaping the Frozen Vegetables Market
1. The Rise of Convenience Foods
One of the strongest drivers of the frozen vegetables market is the continued rise of convenience foods.
A Pew Research Center survey highlights that 6 in 10 American adults feel too busy to enjoy their lives, a sentiment unchanged from 2018 to 2023. Busy schedules have pushed millions toward foods that are quick to cook and require minimal effort—making frozen vegetables ideal.
New freezing technologies such as IQF (individually quick frozen) ensure that vegetables retain their taste, color, and nutrients better than ever before. For health-conscious consumers, frozen vegetables offer the perfect balance between convenience and nutrition.
2. Product Innovation & Smart Packaging
Innovation is at the heart of the industry’s transformation. Brands are expanding beyond basic items like peas and corn, offering:
Exotic vegetable blends
Seasoned and pre-cooked mixes
Stir-fry blends
Plant-based meal components
Packaging innovations also include:
Resealable bags for easy storage
Portion-controlled packs for calorie-conscious consumers
Sustainable materials to reduce plastic waste
These improvements are driving repeat purchases and strengthening brand loyalty.
3. Higher Female Workforce Participation
Rising female workforce participation, particularly in developing economies, has fueled demand for ready-to-cook meal components.
According to the World Economic Forum, the government and public sector employed 49.7% women in 2023. As work hours increase and households become busier, frozen vegetables offer a time-saving but nutritious solution.
This reflects a global shift toward convenience-first consumption, where efficiency and healthy eating go hand in hand.
4. Expansion of Retail Channels—Especially Online
Retail expansion is crucial to the rising availability of frozen vegetables. Manufacturers are strengthening presence across:
Supermarkets and hypermarkets
Discount retailers
Convenience stores
Online grocery platforms
The American Frozen Food Institute reports:
Online frozen food purchases increased in frequency and spending per trip in 2022
Online share of frozen foods rose from 0.9% in 2019 to 2.9% in 2022
As e-commerce becomes mainstream globally, frozen vegetable brands are reaching more consumers than ever before.
Challenges Facing the Frozen Vegetables Market
1. Supply Chain and Cold Storage Issues
Maintaining an uninterrupted, temperature-controlled supply chain is essential. Any breaks in the cold chain—power cuts, equipment failure, delays in shipping—can result in:
Spoilage
Nutrient loss
Higher operational costs
Because frozen vegetables rely on reliable refrigeration, logistics remain one of the biggest challenges, especially in emerging markets.
2. Consumer Misconceptions About Frozen Produce
Despite being nutritious, frozen vegetables face lingering misconceptions:
Perceived inferior taste compared to fresh produce
Concerns about nutrient degradation
Preference for organic or local fresh foods
Educating consumers about the science of freezing—which actually preserves vitamins—is essential for overcoming these hurdles.
Regional Market Overview
United States
The U.S. is one of the largest contributors to the frozen vegetables market. In 2023, the country produced 758 million cwt of vegetables, a 6% rise from the previous year. Tomatoes, onions, and sweet corn accounted for 54% of this output.
Key strengths include:
High-quality freezing technologies
Strong cold chain infrastructure
Rising preference for convenient home-cooked meals
American consumers increasingly treat frozen vegetables as everyday essentials rather than backup pantry items.
France
France is witnessing rapid growth in frozen vegetable consumption driven by busy lifestyles and demand for nutritious foods. French consumers are embracing:
Organic frozen vegetables
Gourmet vegetable blends
Clean-label frozen products
Retail chains and online grocery platforms have expanded assortments significantly.
In July 2023, Actual Veggies, a plant-based burger brand, introduced two new frozen products—Black Bean Veggie Burger and Super Greens Veggie Burger—in Whole Foods stores, highlighting the ongoing innovation in the frozen category.
India
India’s frozen vegetable market is booming, thanks to:
Urbanization
Changing dietary habits
Rising disposable incomes
Growth in digital grocery platforms
More families now prefer hygienic, long-lasting frozen vegetables over fresh alternatives that are often inconsistent in quality.
In March 2024, BigBasket partnered with celebrity chef Sanjeev Kapoor to launch Precia, a premium frozen food brand targeting ₹100 crore in online sales by 2026.
Saudi Arabia
Saudi Arabia is evolving as a fast-growing frozen vegetables market. Drivers include:
Health-oriented consumption
Improvements in cold chain logistics
Increasing variety of global vegetables
Government focus on food security
In June 2022, Siwar Foods announced the launch of a range of ready-to-eat frozen meals and desserts, reflecting growing demand for international flavors in the Kingdom.
Competitive Landscape
Major players operating globally include:
General Mills Inc.
Conagra Brands
Hormel Foods
Unilever PLC
The Kraft Heinz Company
Nomad Foods Ltd
B&G Foods, Inc.
Greenyard
Notable developments:
February 2024: Twin City Foods and Smith Frozen Foods signed a non-binding agreement to form TCF Holdings, Inc.
April 2023: No Meat Factory acquired a former Twin City Foods frozen vegetable plant in Stanwood, Washington, for US$ 19.4 million.
These moves reflect consolidation and diversification trends reshaping the industry.
Market Segmentation Snapshot
By Product
Corn
Asparagus
Spinach
Green Peas
Broccoli
Mushroom
Green Beans
Others
By End-User
Food Service Industry
Retail Customers
By Distribution Channel
Discounters
Supermarket/Hypermarket
Others
By Region (25 Countries)
North America → U.S., Canada
Europe → France, Germany, Italy, Spain, UK, Belgium, Netherlands, Turkey
Asia-Pacific → China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand
Latin America → Brazil, Mexico, Argentina
Middle East & Africa → Saudi Arabia, UAE, South Africa
Each region presents unique demand drivers, from urbanization in Asia Pacific to retail expansion in Europe and health-focused consumption in North America.
Final Thoughts
The frozen vegetables market is on a strong growth trajectory as consumers around the world embrace convenience without compromising nutrition. As freezing technology advances, product diversity increases, and retail access expands—particularly through e-commerce—the industry is set to flourish even further.
From eco-friendly packaging to chef-inspired blends, innovation continues to redefine how consumers interact with frozen foods. With the market expected to reach US$ 55.94 billion by 2033, frozen vegetables are not just a kitchen staple—they are a vital part of the global food ecosystem.